Privacy Policy

Magic Voice · Last updated October 3, 2026

Magic Voice ("Magic Voice", "we", "us") is operated by Magic Shine LLC. This policy explains what we collect through the Magic Voice mobile app and service (getmagicvoice.com), how we use it, and your choices. Magic Voice is a business phone line and AI receptionist for appearance and restyling shops.

Information we collect

Account information: name, email address, password, and the business phone number(s) assigned to your account.
Customer & lead information you manage: names, phone numbers, messages, notes, and call details for the customers who contact your shop.
Phone contacts (optional): if you use "Import Contacts," we access your device's contact list only to let you select contacts to add — we do not upload your entire address book in the background. This requires your explicit permission and can be declined.
Calls & recordings: call audio recordings, AI transcripts, voicemail, and call history/metadata (numbers, times, duration, outcome).
Messages: the content of SMS/text messages you send and receive through the service, including any photo or video attachments sent or received.
Emergency (E911) address: if you set an emergency calling address in Settings, we collect the physical address you provide and share it with our telephony provider (Telnyx) to register it for 911 emergency‑services routing, as required for emergency calling. It is used only for that purpose.
Device & technical data: push notification (FCM) token, device identifiers, app version, and diagnostic/crash data.

We do not collect your device location. We do not collect financial or payment information in the app (subscription billing is handled on our website).

How we use information

To provide and operate the service: route and answer calls, run the AI receptionist, send and receive texts, store voicemail and recordings, capture leads, book appointments (for example, to OrbisX or your calendar), deliver notifications, provide support, and keep the service secure and reliable.

How information is shared

We do not sell your data or share it for others' independent marketing. We use trusted service providers that process data on our behalf to run the service:

Telnyx: call routing, SMS delivery, and emergency 911 address registration.
Deepgram: speech-to-text transcription of calls and voicemails on your business line(s).
Anthropic (Claude): the AI model that generates the AI receptionist's conversational responses, call summaries, and captured lead details from call transcripts.
OpenAI: the backup AI model. Only if Anthropic's Claude fails during a call, OpenAI receives the text of what the caller says on that call (transcribed by Deepgram, not the audio) to take the caller's name, number, and reason for calling.
Cartesia, ElevenLabs and Bland AI: text-to-speech synthesis of the AI receptionist's voice from its reply text.
Google Firebase: push notifications.
Apple: push notifications to the iPhone app, including the push that rings it for an incoming call. Apple receives the phone's push token and each notification's content, such as the caller's phone number or a preview of a text message.
Sentry: crash diagnostics.
Stripe: subscription billing and payment processing on our website. Stripe receives your billing and payment details, such as your business name, email address, and the payment card you enter.
Amazon Web Services (AWS): hosting of the service. Our servers run on AWS, so AWS stores the information the service keeps, including, when enabled, our copy of each voicemail recording left on your business line(s).
Your chosen booking integration (for example, OrbisX): appointment booking.

These providers process data solely to provide their services to us, may not sell it or use it for their own independent marketing, and are required to protect it with safeguards equivalent to those described in this policy. We may disclose information if required by law or to protect rights and safety.

How the AI receptionist uses AI providers

Answering calls with artificial intelligence is the core function of Magic Voice. When the AI receptionist handles a call on your business line (or a caller leaves a voicemail), the call audio is streamed to Deepgram to convert speech to text; the conversation text is sent to Anthropic's Claude to generate the receptionist's replies and, after the call, its summary and any captured lead details; and the reply text is sent to Cartesia, ElevenLabs or Bland AI to synthesize the voice callers hear. If Claude fails during a call, OpenAI's backup AI model takes the caller's name, number, and reason for calling instead, and receives the text of what the caller says on that call, not the audio. By default, the AI receptionist identifies itself as an AI assistant in its call greeting; a business may turn this off where the law allows, and the AI receptionist never claims to be a person and answers truthfully if a caller asks. The service also supports a recording disclosure to callers.

Call recording

The service records and transcribes calls so you can review them. You are responsible for any caller notice or consent your jurisdiction requires; the service supports a recording disclosure to callers.

Data retention

We retain your data while your account is active and after it is closed, subject to automatic limits: call recordings and transcripts are automatically deleted after 18 months, SMS/text messages after 12 months, and voicemail audio after 12 months. You or your account administrator can delete contacts, leads, calls, voicemails, and messages at any time. A deleted contact or lead record is removed from our database right away, but calls and messages with that customer are not removed with it. Deleted calls, voicemails, and messages are hidden from your history right away, but their recordings, transcripts, and message content may be kept until the automatic limits above remove them. Cancelling your subscription does not by itself erase your data: it is kept, and the automatic limits above continue to apply to it. When your account is closed, the call recordings and voicemail audio it still holds are deleted starting 30 days after closure (if the account is restored within those 30 days, they are kept); its other data is kept, and the automatic limits above continue to apply to it. You can request deletion of your account and its data at any time by emailing privacy@getmagicvoice.com, as described below.

Your choices & data deletion

You can request deletion of your account and associated data at any time by emailing privacy@getmagicvoice.com. You can also decline or revoke the optional contacts permission in your device settings.

Security

Data is encrypted in transit (HTTPS/WSS). We restrict access to your data to authorized personnel and service providers who need it to operate the service.

Children

Magic Voice is a business tool intended for users 18 and older and is not directed to children.

Changes

We may update this policy and will revise the "Last updated" date above.

Contact

Magic Shine LLC — privacy@getmagicvoice.com